| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1029308 | Journal of Retailing and Consumer Services | 2011 | 6 Pages |
Abstract
The marketing of music has undergone many changes. This paper undertakes a historical view of the development of music marketing. In addition, the paper provides a current landscape of the music marketing industry and the rapid changes occurring spurred on by new advances in technology.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
James R. Ogden, Denise T. Ogden, Karl Long,