| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1029375 | Journal of Retailing and Consumer Services | 2011 | 8 Pages |
This study examines links between the national cultural values that characterize retailers' countries of origin and the adoption of a generalist versus specialist format strategy by the world's largest retailers. The findings indicate that the probability of being a generalist retailer is higher for retailers originating from countries characterized by collectivism, a present orientation, high uncertainty avoidance, and a low power distance. By contrast, the probability of being a specialist retailer is higher for retailers originating from countries characterized by individualism, a future orientation, low uncertainty avoidance, and a greater power distance.
► Uncertainty avoidance encourages generalist rather than specialist retailing. ► Collectiveness encourages generalist rather than specialist retailing. ► Future orientation encourages specialist rather than generalist retailing. ► Power distance encourages specialist rather than generalist retailing.
