Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1029419 | Journal of Retailing and Consumer Services | 2009 | 11 Pages |
Abstract
This article aims at providing consumers’ observations on their choices between various grocery retailing channels. The theoretical roots are based on Porter's competitive strategies and their further developed variations, but also the retailing research concerning competition and consumer perspective will be discussed. The results of the study confirm that consumers have one primary store, which is often a hypermarket or a supermarket. In addition, they prefer to shop in several supplementary stores located close to their homes. The empirical study also reveals that all retail channels have both weaknesses and strengths from the consumers’ viewpoint.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Katri Koistinen, Raija Järvinen,