A segmentation study of Israeli mall customers

The study presents a segmentation of Israeli mall customers. The study sets three goals: developing a typology of Israeli mall customers based on their behaviors; examining the socio-demographic profile of each segment; and comparing Israeli customers to customers from other countries. The behaviors in this study are divided into three categories: visiting patterns; motivations for trips to the mall; and activities engaged in during the visit. Data were obtained from 636 Israeli customers. The main findings suggest four groups of customers: Disloyal, Family Bonders, Minimalists and Mall Enthusiasts. The segments were found to differ in socio-demographic characteristics. The study results can serve as a marketing tool for retailers.