Reliability as a factor in small community air passenger choice

Small community airports are at a constant struggle to retain commercial air service. This study supports previous research that airfare cost and travel time are important in air travel choice, but it also concluded that reliability of service is a factor for small community residents. These results were supported by anecdotal data from published sources, as well as both quantitative and qualitative responses from an extensive community survey. It is argued that perceived reliability be considered as an important factor in future research and small commercial airport operations.