| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1031112 | Journal of Air Transport Management | 2011 | 4 Pages |
Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO2 emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO2 emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly.
Research highlights► The paper quantifies the willingness-to-pay of passengers for as part of a voluntary CO2 abatement program. ► People’s perception of the contribution of air travel to climate change has a significant positive influence on willingness-to-compensate in a compensation program. ► Air travelers who behave in an environmentally conscious manner in areas other than aviation appear to transfer this behavior to their air travel.
