| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1031174 | Journal of Air Transport Management | 2008 | 7 Pages |
Abstract
Many established airlines are attempting to stimulate customers to shift from traditional distribution channels to online channels. To keep improving the quality this important distribution channel is essential for these airlines to have instruments to assess the performance of their websites. This paper presents an assessment model to assist airline companies in evaluating their online activities, including ticketing websites, on a financial, technical as well as a customer behavior level.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Elad Harison, Albert Boonstra,