Article ID Journal Published Year Pages File Type
1031258 Journal of Air Transport Management 2007 5 Pages PDF
Abstract

This paper investigates air passengers’ perceptions of 11 factors that may influence their buying behaviour namely, in-flight service, reservation-related service, airport service, reliability, employee service, flight availability, perceived price, passenger satisfaction, perceived value, airline image, and overall service quality. Analysis of variance and an independent sample t-test are applied to data collected from Korean and Australian international air passengers. The results reveal that passenger perceptions are significantly different across airlines, seat classes, and usage frequencies.

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Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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