| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1031293 | Journal of Air Transport Management | 2010 | 4 Pages |
Abstract
Despite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patrons’ intentions to purchase tickets online and the features that influence online airline ticket purchases. A sample of online purchasers of airline tickets in Spain is examined.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Enrique Bigné, Blanca Hernández, Carla Ruiz, Luisa Andreu,