| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1031357 | Journal of Air Transport Management | 2010 | 5 Pages |
Abstract
This paper studies passengers' responses to retail products at Taiwan Taoyuan International Airport. Incorporating the passengers' demand factors, modified grey relational analysis is applied to establish the priority relations of product categories for shopping purposes and satisfaction. The results indicated that travelers valued the utility and souvenir characteristics of products. The youngest respondents tended to shop in souvenir and café stores. Satisfaction analysis showed higher rankings for brand-name, utility, and low-cost products, and low satisfaction levels on quality and price of café products.
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Authors
Shiaw-Wuu Perng, Chia-Chuan Chow, Wu-Cheng Liao,