Article ID Journal Published Year Pages File Type
1031366 Journal of Air Transport Management 2010 4 Pages PDF
Abstract

This paper investigates the determinants of air travellers ‘readiness’ to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air travel activity chain. The findings indicate that consumers' mobile readiness is directly related to their perception of the value of receiving information or making bookings on their mobile devices, but that certain predictors such as the purpose and frequency of travel and certain demographic characteristics are significant.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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