The future of airline distribution

This paper provides an overview of the changes taking place in airline distribution and evaluates the impact of these changes on the key stakeholders; the airlines, travel agents, global distribution systems companies and corporate travellers. Conclusions as to the future of airline distribution are drawn. It is likely that global distribution systems deregulation will lead to the fragmentation of airline inventories across different distribution channels. Airlines will seek to increase the proportion of sales they make directly on their own website, thereby reducing their costs. Travel management companies will need to demonstrate their value to corporate clients clearly. Corporate clients are most concerned about ensuring access to the widest possible range of airline products and tariffs, at the same time as distribution costs are removed from the value chain.