Article ID Journal Published Year Pages File Type
1031427 Journal of Air Transport Management 2008 4 Pages PDF
Abstract

Although the same culture and language pertains in Taiwan and the Chinese mainland, perceptions of service quality vary. Here notions of air service quality is examined in terms of passengers’ backgrounds, and especially of those from cross-strait areas based on the perception data of Taiwan travelers and Mainland China travelers. Significant differences are found between cross-strait airlines and Taiwan and Mainland China travelers regarding service attributes.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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