Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1031427 | Journal of Air Transport Management | 2008 | 4 Pages |
Abstract
Although the same culture and language pertains in Taiwan and the Chinese mainland, perceptions of service quality vary. Here notions of air service quality is examined in terms of passengers’ backgrounds, and especially of those from cross-strait areas based on the perception data of Taiwan travelers and Mainland China travelers. Significant differences are found between cross-strait airlines and Taiwan and Mainland China travelers regarding service attributes.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Jin-Long Lu, Feng-I Ling,