Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1031515 | Journal of Air Transport Management | 2006 | 7 Pages |
Abstract
In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing, in the area of HRM pressures for differentiation are still dominant. Possible explanations for this are discussed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Dirk Holtbrügge, Sarah Wilson, Nicola Berg,