Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1031540 | Journal of Air Transport Management | 2008 | 8 Pages |
Abstract
This study develops a method of measuring airline repurchase motivation exploring service items affecting repurchase, and aiding airlines to self-evaluate their service marketing. An empirical study is conducted involving interviewing 1457 repeat patrons of four major airlines that fly between Taipei and Hong Kong. Rasch measurements converting raw ordinal responses into interval scale values was applied to identify the relatively strong and weak service items for each airline.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Hsin-Li Chang, Cheng-Hua Yang,