Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10321953 | Expert Systems with Applications | 2012 | 6 Pages |
Abstract
⺠Focus is on supporting the customer acquisition process with profitability modeling. ⺠Commercially-available data is augmented by web data. ⺠Combining both web data and commercial data leads to the best predictive results for lead qualification.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
Jeroen D'Haen, Dirk Van den Poel, Dirk Thorleuchter,