Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing

Article ID	Journal	Published Year	Pages	File Type
10322517	Expert Systems with Applications	2012	9 Pages	PDF

Abstract

âº Prediction of the profitability of new customers. âº Used web mining to extract latent semantic concepts from customers' websites. âº Used clustering of latent semantic concepts to identify prevalent terms. âº Used prevalent terms to identify addresses of new profitable customers.

Keywords

SVD Acquisition Text mining Web mining

Related Topics

Physical Sciences and Engineering Computer Science Artificial Intelligence

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Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing

Authors

Dirk Thorleuchter, Dirk Van den Poel, Anita Prinzie,