| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10322571 | Expert Systems with Applications | 2012 | 11 Pages |
Abstract
⺠This study assesses the impact of a recommendation agent (RA) on customer shopping. ⺠The results indicate that RA affects product promotion effectiveness. ⺠Product promotion effectiveness influences consumer satisfaction with the website. ⺠Consumer satisfaction with the website is a determinant of consumer loyalty. ⺠The paper discusses the study implications for system developers and managers.
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
R. Eric Hostler, Victoria Y. Yoon, Tor Guimaraes,