Article ID Journal Published Year Pages File Type
10322571 Expert Systems with Applications 2012 11 Pages PDF
Abstract
► This study assesses the impact of a recommendation agent (RA) on customer shopping. ► The results indicate that RA affects product promotion effectiveness. ► Product promotion effectiveness influences consumer satisfaction with the website. ► Consumer satisfaction with the website is a determinant of consumer loyalty. ► The paper discusses the study implications for system developers and managers.
Related Topics
Physical Sciences and Engineering Computer Science Artificial Intelligence
Authors
, , ,