| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10322639 | Expert Systems with Applications | 2011 | 7 Pages |
Abstract
⺠This paper presents the use of the analytic hierarchy process (AHP) to prioritize all of the measures and strategies in a BSC framework. ⺠This case illustrates selection or design of the most appropriate and helpful measures of the BSC in the pharmaceutical firm in an emerging market. ⺠According to the AHP, assure sustainable shareholder value, intellectual property, maintain the asset quality, and customer relationship management are the prioritizing strategies for strategy execution.
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
Hao-Chen Huang, Mei-Chi Lai, Lee-Hsuan Lin,