| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10322984 | Expert Systems with Applications | 2011 | 7 Pages |
Abstract
⺠Bayesian Belief Network is utilized to explain the causal relations between the factors that affect customer churn in telecommunication industry. ⺠The important factors are found out. ⺠We examine the results with different scenarios. ⺠Telecommunication provider should offer campaigns to appropriate customer groups to retain them. ⺠The expected savings are calculated after each promotion that will be gained if the churners are not lost.
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
Pınar Kisioglu, Y. Ilker Topcu,