| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10322991 | Expert Systems with Applications | 2011 | 6 Pages |
Abstract
⺠The four-factor (LRFM) clustering all has statistical significant differences. ⺠We provide a company further understanding customers for making segmented marketing strategies. ⺠Taiwan factories with domestic sales have more long-term customers with greater company loyalty.
Related Topics
Physical Sciences and Engineering
Computer Science
Artificial Intelligence
Authors
Der-Chiang Li, Wen-Li Dai, Wan-Ting Tseng,