Prioritization of association rules in data mining: Multiple criteria decision approach

In the paper, we present a method for rule prioritization, taking into account the business values which are comprised of objective metric or managers' subjective judgments. The proposed methodology is an attempt to make synergy with decision analysis techniques for solving problems in the domain of data mining. We believe that this approach would be particularly useful for the business managers who are suffering from rule quality or quantity problems, conflicts between extracted rules, and difficulties of building a consensus in case several managers are involved for the rule selection.