Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10340385 | Computer Standards & Interfaces | 2005 | 11 Pages |
Abstract
With m-commerce still in its infancy, there have been relatively few attempts to systematically explore the opportunities and challenges posed by m-commerce. This study is an early attempt aims to provide empirical data on consumer perception of mobile applications. This paper first examines the value proposition of mobility. It then investigates m-commerce operation modes and potential consumer-based applications. A consumer perception survey was conducted to reveal the attributes that are perceived as important by consumers for making m-commerce choices. Results provide company executives with useful insights into m-commerce applications and their commercial potentials.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Networks and Communications
Authors
Pruthikrai Mahatanankoon, H. Joseph Wen, Billy Lim,