Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10343970 | Telematics and Informatics | 2016 | 43 Pages |
Abstract
Literature has highlighted the importance of psychological ownership (PO) on individuals' attitude and behaviors in organizations. However, few studies have empirically tested this concept in the online context. Integrating PO with technology acceptance model (TAM), this study aims to examine the antecedents and consequences of PO and compare the effect of PO with main constructs of TAM in enhancing customer engagement and cultivating long-term loyalty in social media use. We find that PO has a larger effect on customer loyalty than the main constructs of TAM do. We also generate new finding for the PO literature by proposing social influence as a critical driver.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Networks and Communications
Authors
Qun Zhao, Chun-Der Chen, Jin-Long Wang,