Once a user, always a user: Enablers and inhibitors of continuance intention of mobile social networking sites

The present research builds upon the Bagozzi's self-regulation framework, the uses and gratifications theory, and the emotional exhaustion research in order to deeply explore the enablers and inhibitors of continuance intention regarding mobile social networking sites. SmartPLS 2.0 M3 is used in order to analyze the data based on 729 usable responses. The results show that satisfaction has a positive impact on continuance intention, while emotional exhaustion has a negative effect. In addition, escapism, exhibitionism, voyeurism, voluntarism, and mobility gratifications determine satisfaction. Furthermore, information overload and social overload affect emotional exhaustion. The findings provide theoretical and practical implications.