Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10355303 | Information Processing & Management | 2005 | 26 Pages |
Abstract
Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These factors may impact webpage visibility in a search engine. Four hypotheses are presented relating to the impact of selected content characteristics on webpage visibility in search engine results lists. Webpage visibility can be improved by increasing the frequency of keywords in the title, in the full-text and in both the title and full-text.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Jin Zhang, Alexandra Dimitroff,