Article ID Journal Published Year Pages File Type
10355303 Information Processing & Management 2005 26 Pages PDF
Abstract
Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These factors may impact webpage visibility in a search engine. Four hypotheses are presented relating to the impact of selected content characteristics on webpage visibility in search engine results lists. Webpage visibility can be improved by increasing the frequency of keywords in the title, in the full-text and in both the title and full-text.
Related Topics
Physical Sciences and Engineering Computer Science Computer Science Applications
Authors
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