| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10367259 | Decision Support Systems | 2013 | 12 Pages |
Abstract
⺠Cross-channel synergies and dissynergies simultaneously affect consumer's channel evaluation. ⺠Offline channel service quality positively affect perceived online channel service quality. ⺠Confirmation of offline channel performance negatively affect perceived relative benefits of online channel. ⺠The results yield interesting implications for managing of online channel extension.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Shuiqing Yang, Yaobin Lu, Patrick Y.K. Chau,