| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10367278 | Decision Support Systems | 2013 | 11 Pages |
Abstract
⺠Performance of electronic marketplaces is measured with the external goal approach. ⺠We utilize managerial goals and their degree of achievement as performance indicators. ⺠We identified 16 goals as relevant for electronic marketplaces. ⺠Empirical data show that the external goal approach allows prediction of success or failure of EMPs.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Sabine Matook,