Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10367339 | Decision Support Systems | 2005 | 20 Pages |
Abstract
We champion the view that a richer understanding of electronic markets is obtained when their implications for consumers are jointly studied from social, economic, and psychological perspectives. We adopt this perspective triad to build a Social-Economic-Psychological (SEP) Model of technology adoption and usage, and apply the model to understand and explain the behavior of online investors. The SEP model provides a foundation for a multidisciplinary approach to the study of electronic markets and online consumers in the fields of MIS, marketing, and finance.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Prabhudev Konana, Sridhar Balasubramanian,