Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10367502 | Decision Support Systems | 2012 | 11 Pages |
Abstract
⺠We examine user perceptions of wireless Internet service quality. ⺠Consumers make inference of security from convenience, using a zero-sum heuristic. ⺠Consumers believe in improving security in return for losing convenience. ⺠Educating consumers has modest impact on their inference making.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Byung Cho Kim, Yong Wan Park,