| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10367503 | Decision Support Systems | 2012 | 11 Pages |
Abstract
⺠Extrinsic motivation plays an important role in the TVC context. ⺠Task complexity weakens the effect of extrinsic motivation on intention. ⺠Self efficacy enhances the effect of intrinsic motivation on intention. ⺠The effect of intrinsic motivation is low under high level of task complexity.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Yongqiang Sun, Yulin Fang, Kai H. Lim,