| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10367510 | Decision Support Systems | 2012 | 11 Pages |
Abstract
⺠We test the effects of antecedents of online trust in multi-channel retailer context. ⺠We test the moderating effects of experience products and search products. ⺠Multi-channel retailers' trust is moved from offline channel to online channel. ⺠Customers' initial interaction with the retailers forces the effects of experience. ⺠The effects on online trust are greater for experience products than search products.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Gee-Woo Bock, Jumin Lee, Huei-Huang Kuan, Jong-Hyun Kim,