| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10367521 | Decision Support Systems | 2012 | 8 Pages |
Abstract
⺠In this study, we developed a model examining motives of consumers' eWOM intention. ⺠We tested the model with a sample of 203 members of a consumer review community. ⺠The model explains 69 percent of the variance. ⺠Reputation, sense of belonging, and enjoyment of helping are significant factors.
Related Topics
Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Christy M.K. Cheung, Matthew K.O. Lee,