Pricing strategies in B2C electronic commerce: analytical and empirical approaches

This paper analyzes pricing strategies between conventional offline firms and online firms through a theoretical approach and empirical analysis, and draw some strategic implications with some remarks related to welfare aspects. Especially, the empirical study analyzes whether factors such as the size of market and product characteristics are related to price differences between offline and online channels through statistically testing the main results of the analytical analysis rather than just finding which products are higher in prices depending on channels.