| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10437211 | Journal of Consumer Psychology | 2005 | 7 Pages |
Abstract
We believe there is insufficient support for the direct perception-to-behavior and the direct goal-to-behavior explanations of nonconsciously mediated behavior. We propose a nonconscious behavioral choice model. We argue that behavioral choice depends on means activation, goal activation, and the relative value of a behavior for achieving a goal.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Chris Janiszewski, Stijn M.J. van Osselaer,