| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10437253 | Journal of Consumer Psychology | 2005 | 7 Pages |
Abstract
Most research in consumer psychology assumes that impulsive purchasing can be best explained by factors at the individual level. In contrast, this research examines how the presence of others influences this behavior. Results of 2 experiments suggest that the presence of peers increases the urge to purchase, and the presence of family members decreases it. However, this difference is greater when the group (peers or family) is cohesive and when participants are susceptible to social influence.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Xueming Luo,