Article ID Journal Published Year Pages File Type
10438281 Journal of Economic Psychology 2012 12 Pages PDF
Abstract
► Most research on the compromise effect is confined to individual decision-making issues. ► A little research investigate the link between the compromise effect and interpersonal influence. ► The results show that suggestions influence on the magnitude of the compromise effect.
Keywords
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Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
The influence of suggestions of reference groups in the compromise effect
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