| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438953 | Journal of Retailing | 2016 | 14 Pages |
Abstract
- In a hybrid bundle, service quality variability is positively (negatively) associated with optimal bundle price (profit).
- Optimal price of the service (good) in a hybrid bundle is higher (lower) if the good is more scalable than the service.
- Lowering service quality variability can result in higher (lower) profits when the cost increase is low (high).
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jeffrey Meyer, Venkatesh Shankar,