| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438956 | Journal of Retailing | 2016 | 12 Pages |
Abstract
- Examine price promotion offering product upgrades for free versus at a token price.
- Deal evaluation is more positive when upgrade is token-priced rather than free.
- Results hold for hypothetical and real product choices.
- Articulating deal savings eliminates the effects of token promotional pricing.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Wen Mao,