| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438958 | Journal of Retailing | 2016 | 14 Pages |
Abstract
- Private label brands gain more from ethical attributes compared to national brands.
- The ethical attribute (EA) effect is moderated by retailer reputation.
- High (vs. low) priced private label brands gain more from ethical attributes.
- Extrinsic quality cues and resource synergy beliefs influence EA effect.
- Ethical attributes can help improve quality perceptions of PLBs.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
H. Onur Bodur, Maryam Tofighi, Bianca Grohmann,