Article ID Journal Published Year Pages File Type
10438960 Journal of Retailing 2016 10 Pages PDF
Abstract

- Meta-analysis to study effect of return leniency on purchase and return behavior.
- The effect of leniency on purchase is more than the effect on returns.
- Degree to which leniency increases purchase depends on choice of return policy.
- Choice of return policy affects degree and direction of effect on returns.
- Substantive and methodological moderators moderate the effect.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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