Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10438960 | Journal of Retailing | 2016 | 10 Pages |
Abstract
- Meta-analysis to study effect of return leniency on purchase and return behavior.
- The effect of leniency on purchase is more than the effect on returns.
- Degree to which leniency increases purchase depends on choice of return policy.
- Choice of return policy affects degree and direction of effect on returns.
- Substantive and methodological moderators moderate the effect.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Narayan Janakiraman, Holly A. Syrdal, Ryan Freling,