| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438968 | Journal of Retailing | 2015 | 19 Pages |
Abstract
- A new measurement tool for the construct of cross-channel integration is proposed.
- Cross-channel integration increases firm sales growth.
- Firm online experience negatively moderates the impact of cross-channel integration on sales growth.
- Firm physical-store presence negatively moderates the impact of cross-channel integration on sales growth.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Lanlan Cao, Li Li,