| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438971 | Journal of Retailing | 2015 | 18 Pages |
Abstract
- Local contagion and homophily have significant effects on new channel adoption.
- Adoption of the Internet is more influenced by social contagion compared to that of retail store.
- Longer-tenured customers are less influenced by social contagion.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin,