| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438972 | Journal of Retailing | 2015 | 17 Pages |
Abstract
- We investigate online store choice decisions of multi-channel grocery shoppers.
- We take traditional store choice drivers and multi-channel factors into account.
- We allow their effect to change with growing online shopping experience.
- At start, consumers tend to select the store of the preferred offline chain.
- Online store comparison and the impact of online assortment increase over time.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey,