| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438974 | Journal of Retailing | 2015 | 17 Pages |
Abstract
- Retailers can create a competitive advantage with channel integration.
- Customers' Internet shopping experience moderates the impact of channel integration.
- Only weak, non-significant cannibalization of the physical store arises from channel integration.
- No undesired effects of channel integration on customers' willingness to pay across channels.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Dennis Herhausen, Jochen Binder, Marcus Schoegel, Andreas Herrmann,