| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438975 | Journal of Retailing | 2015 | 17 Pages |
Abstract
- We investigate customer outcomes of multichannel assortment integration.
- Literature discusses controversially which integration strategy is most successful.
- Two studies assume simultaneously or subsequently accessible channel information.
- Integration strategies lead to different shopping benefits and patronage intentions.
- Customer outcomes differ for retailer types depending on their assortment relations.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Oliver Emrich, Michael Paul, Thomas Rudolph,