| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10438976 | Journal of Retailing | 2015 | 15 Pages |
Abstract
- We analyze the impact of price discounts on own- and cross-channel sales.
- Our paper reports the results of a unique pricing experiment in an online marketplace.
- Digital movie consumers are highly sensitive to price promotions.
- Price promotions for digital movie sales do not seem to cannibalize digital rentals.
- There seem to be a positive spillover across channels from price promotions.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jing Gong, Michael D. Smith, Rahul Telang,