Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10438996 | Journal of Retailing | 2005 | 10 Pages |
Abstract
Manufacturers and retailers are using online auctions to liquidate excess inventory. Using a field study of 11,879 online auctions, this paper builds upon theories of competitive processes to relate four key seller-controlled variables (starting price, day of close, auction length, and brand) to outcomes of online auction for apparel goods. Results suggest that to obtain a higher percentage of the original retail price, retailers should start with a lower price and feature national brands. These and other findings are discussed and a number of future research topics are offered.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Charles M. Wood, Bruce L. Alford, Ralph W. Jackson, Otis W. Gilley,