| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10442557 | Technological Forecasting and Social Change | 2012 | 15 Pages |
Abstract
⺠Advertising media evolves from one way communications to interactive advertising. ⺠Broadband communications and GPS make personalized mobile advertising possible. ⺠Selecting key attributes is critical in designing a personalized advertising message. ⺠Close collaboration among all players in the advertising value chain is important. ⺠Privacy and data safety are vital in implementing personalized advertising.
Related Topics
Social Sciences and Humanities
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Authors
Peng-Ting Chen, Hsin-Pei Hsieh,