Article ID Journal Published Year Pages File Type
10442558 Technological Forecasting and Social Change 2012 12 Pages PDF
Abstract
► We analyze how early product adoption depends on experience with previous product generations. ► We develop predictive models of early adoption for four generations of video play technology. ► The model is tested using a survey among 815 Australian consumers. ► Previous generation variables outperform socio-demographic and psychographic variables.
Keywords
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Social Sciences and Humanities Business, Management and Accounting Business and International Management
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Predicting early adoption of successive video player generations
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